Astrid Wylde was founded with one idea in mind : to increase the amount of clean beauty choices available in Hong Kong without the huge markups. This idea began while our founder was researching into clean beauty brands available in Hong Kong, and found a disproportionate amount of overpriced and harmful beauty products that tested on animals on the market. Frustrated with the lack of choices available and tired of paying high markups and shipping costs to purchase cosmetics from overseas, she embarked on a mission to bring clean indie beauty products she had tried and loved from around the world to Hong Kong.
The beauty industry in Asia is currently dominated by big brands that keep their prices high and often engage in animal testing in order to enter the market in China. We are here to change that. By working directly with brands, we are able to provide quality products minus the markup.
Our mission is to give power back to the consumers by providing them with more choices, full transparency, and the ability to purchase products with a clear conscience.